Packaging Design, 2023
We were tasked with redesigning a global/international product to market towards an American audience. I chose Korean banana milk which was something I personally grew up with and loved.
Strawberry Milk Flavor Variant
Banana Milk Dieline
Strawberry Milk Dieline
I redesigned Binggrae's Banana Milk and used the classic milk carton shape that many American children grew up with. My goal was to market the banana milk to an American children audience and I utilized both the nostalgic shape of the milk carton along with a cute cow illustration to match each flavor variant.